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Wireless steam mop industry big data analysis report: Home cleaning revolution decision-making dog
Jan 16, 2018

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Annual total sales of about 7.8478 million


Decision dog data show that the steam mop online market in the last 12 months total sales (Taobao Lynx) about 0.35 billion yuan. Among them, the monthly sales of wireless steam mops in the last 12 months (Taobao Lynx) was approximately RMB7,847,800 and the sales revenue of wireless steam mops in September 2017 amounted to RMB6,010,303.0, accounting for approximately 26.93% of the total steam mop market

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Market trend is growing fast


Data from decision-making dogs showed that the steam mop online market grew 26.57% YoY in 12 months and the wireless steam mop online market grew 822.67% YoY in 12 months from a year earlier, The same month increase of 207.27%, we can clearly see the rapid growth of wireless steam mop.






Top10 brand share of 83.99%


There are 8 competing brands in the wireless steam mop segment, with Top 10 brands accounting for 83.99%, more competing brands and a higher market concentration. Top 3 brands in September sales were bobot, haan / hanjingji, lithops, respectively, accounting for 63.55%, 30.49%, 3.15% of the top10 branded wireless steam mop sales rankings in September, Share far more than other brands.


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Jinzheng, music school, haan / Han Jing Ji rapid growth


From the top10 brand sales trends can be seen, top10 wireless steam mop top brand sales in the music, music school, haan / Han Jingji the fastest growth rate of the ring, the growth rates were 200.0%, 115.09%, 52.19%.



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to sum up


Consumers' demands are constantly changing, and they are constantly changing in the direction of health, safety and convenience. Only by seizing market trends and providing products that meet the needs of consumers can enterprises develop rapidly in market competition.













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